What is beacon and how does it work?
Beacons are small low cost piece of hardware that can be placed anywhere. It uses battery friendly, low energy Bluetooth connections to provide a strong context signal to give your users a better location and proximity experience. Beacon is an endless real-time transmitting technology for marketer’s new insight into the real-life behavior of their consumers. Rather than shopping around online for a better deal, beacons have the potential to offer instant promotions and encourage shoppers to buy on the spot to make retailers more money. Thus beacon help you to communicate with customers, personalize the customer experience, elevate your mobile marketing efforts and drive sales.